Introduction
When a user clicks on an advertisement, a unique transaction_id is generated.
This identifier is crucial for tracking conversions, allowing a conversion to be accurately linked to the originating click through a matching transaction_id. AdSecurity offers 3 distinct Conversion Tracking Methods.
Tracking Methods
S2S Postback URL
This method enables real-time tracking of conversions by sending server-to-server requests. It is ideal for tracking conversions that result from direct interactions on your website or app.
When configuring this method, the following parameters can be included in the postback URL to ensure comprehensive conversion data capture:
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&secure=
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&transaction_id=
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&purchase_value=
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&adv_sub_id=
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&adv_sub_id_2=
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&adv_sub_id_3=
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&adv_sub_id_4=
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&adv_sub_id_5=
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&adv_sub_id_6=
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&external_transaction_id=
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&user_email=
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&device_id=
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&third_party_rejected_reason=
Clickless Conversion Postback
The Clickless Conversion Postback URL caters to scenarios where conversions occur without a directly associated click. This flexibility ensures that conversions are accurately tracked even in the absence of a traditional click-through path.
This method allows for the tracking of such conversions via a server-to-server postback, including essential parameters like:
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&publisher=
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&sub_id=
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&session_time=
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&conversion_ip=
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&user_agent=
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&revenue=
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&payout=
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&adv_sub_id=
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&adv_sub_id_2=
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&adv_sub_id_3=
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&adv_sub_id_4=
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&purchase_value=
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&external_transaction_id=
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&user_email=
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&device_id=
Image Pixel
A method that employs a small, transparent image embedded on a webpage or in an email, triggering a conversion tracking event when loaded. It required a custom tracking domain to be previously set.
Offer Postback Setup
This postback can be used to track conversions for a specific offer. To set up an offer Conversion method in Integr8:
- Navigate to the “Offer settings” section.
- Select the “Conversion Tracking” tab.
- Choose the appropriate Conversion Method for your offer and configure the relevant parameters as needed.
Global Postback Setup
This postback type can be used globally with all offers. To set up a global conversion method:
- Navigate to the “Integrations” section.
- Select the your “Tracking Integration”.
- Go to “Conversions” TAB
- Choose “Postback URL” or “Javascript” and configure the relevant parameters as needed.
