Tracking Link

Introduction

Tracking affiliate links are essential for monitoring the performance of your marketing campaigns. This guide provides a comprehensive step-by-step process to generate a tracking link using the 24metrics platform. By following these instructions, you can easily create and customize tracking links for your offers, ensuring accurate tracking and reporting of your campaign metrics.

Tracking link types

• Standard tracking link – common use for all cases
• JavaScript link – common use, it adds Fingerprinting and UUID for better screening with the fraud filters.
• Test Link – used for testing the setup before going live. It ignores any targeting or capping settings.

Affiliate click_id mapping

When generating tracking affiliate links,  Integr8 recommends to use the parameter &external_transacton_id for the affiliate unique conversion id (click_id). This value will then be used in Postback Manager to fire the affiliate postback when a conversion or event is recorded.

Example:
https://tracking.yourdomain.com?offer=1&publisher=1&sub_id=1&external_transaction_id=PUBLISHER_CLICKID_HERE

How to Generate a Tracking Link

1. Generate a Tracking Link from Offers Overview Page

• Go to the Offers menu.
• On the offer overview page, click Generate Links available in the Actions column.
• Select the Publisher.
• Define a Sub_ID (optional but recommended).
• Define a Landing Page (optional).
• Select a Domain (default integration domain will be used if none is selected).
• Add the parameter &external_transaction_id=AFFILIATE_CLICKID
• Add additional parameters if needed by clicking the available options.
• Copy and share the generated tracking link with the affiliate.

NOTE: Using a Javascript link instead of the Standard tracking affiliate links, will allow to collect a Fingerprint as well with each click for a more advanced fraud detection.

2. Generate a Tracking Link from Offers Settings

• Go to the Offers menu.
• Select an offer.
• Edit the Tracking Link Generator TAB by following the same steps described above:
  • Select Link Type (Standard, Javascript with Fingerprinting or Test Link)
  • Select Publisher
  • Define a Sub_ID
  • Define a Landing Page (optional)
  • Select Domain (default domain is used if none selected)
  • Add &external_transaction_id=AFFILIATE_CLICKID
  • Add additional parameters as needed.