This guide outlines the key parameters used in Integr8’s tracking system for clicks and conversions.
| Click Parameters | Note |
|---|---|
| advertiser= | Advertiser macro |
| publisher= | Publisher / Affiliate macro |
| offer= | Offer / Campaign macro |
| sub_id= | Sub source / subid macro |
|
sub_id_2= sub_id_3= sub_id_4= sub_id_5= sub_id_6= |
Additional sub sources / subid |
| device_id= | Device ID macro – IDFA / GAID |
| user_agent= | User Agent |
| transaction_id= | 24Metrics unique click/transaction id (internal) |
| external_transaction_id= | Affiliate unique click/transaction id (external) |
| os= | Operative system |
| os_version= | Operative system version |
| browser= | Brower type |
| browser_version= | Browser version |
| browser_language= | Browser language |
| date_time= | Date |
| unix_time= | Unix Time |
| geo_city= | City |
| geo_country= | Country |
| status= | Click rejection / approval status |
| rejection_reason= | Click rejection reason |
| bundle_id= | Budle |
| random= |
| Conversion Parameters | Note |
|---|---|
| advertiser= | Advertiser macro |
| publisher= | Publisher macro |
| offer= | Offer macro |
| sub_id= | Sub source / subid macro |
| sub_id_2=
sub_id_3= sub_id_4= sub_id_5= sub_id_6= |
Additional sub sources / subid |
| device_id= | Device ID macro – IDFA / GAID |
| user_agent= | User Agent |
| click_time= | Click time |
| conversion_time= | Conversion time |
| session_time= | Session time (click to conversion) |
| conversion_ip= | Conversion IP address |
| external_transaction_id= | Affiliate unique click/transaction id (external) |
| third_party_rejected_reason= | Any rejections from 3rd Party platform (e.g. Cappings, other type of 3rd party Fraud Reasons) |
| browser_languages= | Browser language |
| purchase_value= | Purchase value |
| revenue= | Revenue |
| payout= | Payout |
