Compliance Checks

Introduction to Compliance Checks

In the digital advertising landscape, maintaining ad quality and protecting users from harmful content is crucial. One of the fundamental tools to achieve this is through compliance checks. These checks ensure that the referrer URL adheres to predefined rules and standards, filtering out unwanted or harmful sources.

The primary goal is to maintain the integrity of the ad ecosystem by identifying and eliminating sources that do not meet compliance criteria.

Key Components

The AdSecurity platform uses preconfigured categories to classify websites based on their content and potential risk.

These categories include:

• Torrent Sites: Websites known for sharing pirated content, such as ThePirateBay.org.
• Fraud: Sites associated with fraudulent activities, including scams and deceptive practices.
• Drugs: Websites promoting the sale or distribution of illegal drugs.
• Proxy: Sites that offer proxy services, potentially allowing users to bypass content filters.
• Adult: Websites containing sexual content or other adult material.

AI Crawler

• Detect sensitive traffic sources with our AI enabled crawler.
• Scan the URL for blacklisted categories. Use keywords to block matching URLs.
• This filter is useful for blacklisting a domain or scanning for keywords in the URL. E.g. sexual content, illegal activities, torrent, etc.

Referer Keywords

To enhance the compliance process, custom keywords related to the referrer URL can be added. These keywords help in identifying and filtering specific types of content more effectively.

For example, keywords like ‘adult’ or ‘torrent’ can be used to meet the compliance standards for data collection.

By incorporating these keywords, the system can conduct a more nuanced and targeted compliance check.

How It Works

The compliance check process involves a meticulous screening of the referrer field against the preconfigured categories and custom keywords.

Here’s a detailed look at how the system operates:

1. Data Collection: When an ad request is received, the system captures the referrer URL.
2. Screening: The referrer URL is then compared against the predefined categories and custom keywords. This involves checking if the URL belongs to any of the specified categories like Torrent, Fraud, Drugs, Proxy, or Adult content.
3. Matching: If the referrer URL matches any of the categories or contains any of the specified keywords, the system flags or blocks the traffic. This ensures that only compliant and safe traffic is allowed through.
4. Action: Depending on the severity and type of the match, different actions can be taken. For example, traffic from a known fraud site may be completely blocked, while traffic from a site with questionable content might be flagged for further review.

By conducting these detailed compliance checks, the AdSecurity platform effectively filters out unwanted or harmful traffic, maintaining the quality and safety of the ad network.

Importance of Compliance Checks

Ensuring Ad Quality

• High-quality ads are essential for maintaining user trust and engagement. Compliance checks play a vital role in ensuring that ads are not associated with harmful or inappropriate content. By filtering out sources that do not meet the compliance criteria, advertisers can ensure that their ads are displayed in safe and suitable environments.

Protecting Users

• User protection is a paramount concern in the digital advertising ecosystem. Compliance checks help protect users from malicious content, scams, and inappropriate material. By identifying and blocking harmful sources, the AdSecurity platform contributes to a safer online experience for users.

Maintaining Advertiser Reputation

• Advertisers invest significant resources in building their brand reputation. Associating their ads with harmful or inappropriate content can damage their reputation and result in loss of consumer trust. Compliance checks help maintain the advertiser’s reputation by ensuring that their ads are displayed on reputable and safe websites.

Enhancing Data Accuracy

• Accurate data collection is critical for measuring ad performance and making informed decisions. Non-compliant traffic can skew data, leading to inaccurate insights and poor decision-making. By filtering out non-compliant sources, compliance checks help ensure the accuracy and reliability of data collected from ad campaigns.

Conclusion

Compliance Checks are a cornerstone of maintaining ad quality and ensuring a safe online advertising environment. By utilizing preconfigured categories and custom keywords, the AdSecurity platform effectively screens and filters traffic based on the referrer URL.

This process helps protect users, maintain advertiser reputation, and ensure the accuracy of data collected. As the digital advertising landscape continues to evolve, the importance of robust compliance checks cannot be overstated. Implementing these checks is essential for any platform looking to provide a safe, trustworthy, and effective advertising service.