Fraud Prevention
Sub ID Validity Check
Last Updated: April 29, 2025Introduction The Sub ID Validity Check filter will block clicks with an invalid Sub ID (sub source) and it can be set for both clicks and conversions. The values for what you consider as valid Sub ID can be configured in the filter settings. Setup Accept Only Numbers: Switch ON if you only want to...
Click Spam
Last Updated: April 29, 2025Introduction The Click Spam filter detects and rejects conversions when the majority of the traffic has long session times. Often also known as Cookie Dropping. Useful when running eCommerce campaigns or Mobile App installs. The long tail can be identified automatically when a majority of the purchases / users have a clear Click to Conversion...
Low Session Time Anomaly
Last Updated: April 29, 2025Introduction This Low Session Time Anomaly filter helps prevent fraud by blocking conversions that occur too quickly after a click. These fast conversions – referred to as having a “short session time” – are often indicators of suspicious, incentivized traffic or non-human activity. The system uses a dynamic threshold to decide when to start rejecting...
Wrong Install Time
Last Updated: April 29, 2025Introduction The Wrong Install Time filter is designed exclusively for mobile app installs and targets SDK spoofing and time-based fraud anomalies. It validates the sequence and logic of key time-based events during the install and conversion flow. It is especially relevant when integrating with Adjust, though the key timestamps can be passed through these parameters:...
Third Party Rejection
Last Updated: April 30, 2025Introduction The Third Party Rejection feature in Integr8 allows advertisers to automatically reject conversions flagged by external systems (e.g., fraud detection tools, CRMs, or internal QA processes). By integrating rejection feedback directly into your tracking workflow, you can ensure cleaner data, better partner accountability, and more effective fraud prevention. How It Works When an advertiser...
Conversion Rate Filter
Last Updated: April 30, 2025Introduction The Conversion Rate Filter is a fraud prevention tool that automatically rejects conversions when a publisher’s conversion rate falls outside defined thresholds. It operates across multiple time intervals and can block further traffic from sources exhibiting suspicious behavior. Key Features Thresholds: Set minimum and maximum conversion rate limits (as percentages). Conversions outside these limits...
Session Time Filter
Last Updated: April 30, 2025Introduction The Session Time Filter in Integr8 is a critical fraud prevention tool designed to block conversions that occur either too quickly or too slowly after a click—both of which can indicate fraudulent activity. What Is Session Time? Session time refers to the duration between a user’s click on an ad and the subsequent conversion...
Keyword Filter
Last Updated: April 30, 2025Introduction The Keyword Filter is designed to block traffic based on specific keywords passed through URL parameters, primarily used in search traffic campaigns. This feature helps protect your campaigns from unwanted, low-quality, or fraudulent traffic by automatically rejecting requests containing banned terms. Primary Use Case This filter is most effective for search campaigns where the...
Conversion Rejection Threshold
Last Updated: April 30, 2025Introduction The Conversion Rejection Threshold filter in Integr8 automatically blocks clicks at the SubID level when the percentage of rejected conversions surpasses a defined limit. This mechanism is crucial for maintaining traffic quality and preventing fraudulent activities. Key Configuration Parameters: Maximum Rejection Percentage: Specifies the highest allowable percentage of rejected conversions within a set timeframe....
Device ID Check
Last Updated: April 30, 2025Introduction The Device ID filter screens for device IDs that don’t match the standard UUID format: 36 characters structured as 8-4-4-4-12 (e.g., 68753A44-4D6F-1226-9C60-0050E4C00067). Any deviation from this format, such as missing characters, incorrect structure, or malformed entries—triggers an automatic rejection. This is essential for identifying and blocking fraudulent traffic from bots, emulators, or spoofed devices...
ISP Filter
Last Updated: May 5, 2025ISP Filter: Blocking Fraudulent Traffic by ISP The ISP Filter is a fraud prevention tool that blocks traffic from specific Internet Service Providers (ISPs) known for generating fraudulent activities. TIt is a critical fraud prevention tool designed to block traffic from providers known for generating fraudulent or low-quality traffic. By maintaining a blacklist of such...
Data Validation
Last Updated: May 5, 2025Data Validation filter Data validation in Integr8 helps ensure incoming traffic meets your quality standards before it’s recorded or attributed. You can filter out bad or suspicious data based on specific parameters, including Advertiser, Publisher, Offer and Sub ID. This protects your ad campaigns from invalid traffic, low quality and fraud. How It Works When...
Click Flooding
Last Updated: May 5, 2025Introduction Click flooding, also known as click spamming, is a prevalent form of mobile ad fraud where malicious actors generate large volumes of fake clicks to hijack attribution credit for organic or legitimate installs. This tactic exploits last-click attribution models, allowing fraudsters to siphon off advertising budgets without delivering real value. Click flooding is a...
Emulator and Bots
Last Updated: May 5, 2025Integr8's AdSecurity platform filters and blocks traffic from emulators and bots, using user agent analysis, IP comparison, and optional browser language checks to enhance ad integrity and ensure precise marketing data.
VPN & Residential Proxy Detection
Last Updated: May 5, 2025Introduction This filter is designed to prevent bot traffic, block fake signups and stop geo spoofing. By identifying and blocking users hiding behind VPNs, proxies, or Tor networks, you can safeguard your platform from fraudulent activities. Why It Matters VPNs and proxies mask user identities, enabling fraudsters to manipulate geolocation, automate fake signups, and inflate...
Compliance Checks
Last Updated: May 5, 2025Compliance Checks The Compliance Checks feature helps you automatically reject traffic from sensitive or unwanted sources. It uses AI-powered domain crawlers and keyword filters to inspect referring domains and URLs for content or patterns that violate your advertising standards. This is especially useful for blocking traffic that could damage brand reputation, violate partner requirements, or...
Device Anomaly Detection
Last Updated: May 5, 2025Introduction The Device Anomaly Detection feature of the Integr8 Platform is designed to identify and block outdated devices to prevent fraudulent clicks and conversions. This guide will walk you through configuring this feature effectively. Why Device Anomaly Detection is Important Fraudulent clicks and conversions from outdated devices can skew your metrics and lead to inaccurate...
Duplicate User Detection
Last Updated: December 13, 2024Introduction Duplicate User Detection is crucial for maintaining data integrity and preventing fraud in digital marketing. This fraud filter helps identify and block repeated clicks and/or from the same user, ensuring accurate tracking and reporting and optimizing the ad spend. Duplicate User Detection Key Features Allowed Duplicates Defines the maximum number of clicks permitted from...
