Introduction
The filter marks conversions above or below a defined Conversion Rate limit expressed in percentages and based on a minimum amount of Clicks and Conversions. Multiple Conversion Rate Intervals are allowed: Hourly, Daily, Weekly, Monthly.
When a Conversion Rate is outside the defined metrics the related conversions are marked as rejected. Additionally to that there is an option to automatically Block Clicks from the flagged Publisher or Publisher + SubID.
Setup
Low CR / High CR
- Defines the minimum and the maximum limit for the conversion rate to be considered valid.
- Below or above these limits, the publisher’s conversions will be rejected.
Min. CLicks
- The minimum click count that must be met before considering the threshold % comparison result.
Min Conversions
- The minimum conversion count that must be met before considering the threshold % comparison result.
Check by SubID:
The option to check the conversion rate by SubID.
- Example:
In the example below the conversion rate will be calculated separately for these combinations.
Publisher A + SubID 1
Publisher A + SubID 2
Block Clicks: When activated Clicks from this Publisher or SubID will be blocked to further send clicks.
Note: If you want to allow a specific SubID, you can disable the filter or create a specific Custom Filter Group and include the allowed SubID.
Block Clicks Option
The filter offers the option to also block the clicks for the sources that exceeded the limits set by Conversion Rate Filter.
