Introduction
The ISP filter allows blibking clicks from specific ISPs known for fraudulent activities. By maintaining a blacklist of such ISPs, the filter can prevent invalid clicks and protect ad campaigns from being undermined by fraudsters. This filter works by adding the ISP’s name to a blacklist, which then blocks any clicks originating from these sources.
Set up
The filter provides a large number of internet service providers to choose from and add them to the blocking list. In case some specific ISP is not listed, you can add it manually, this way the system will match it with the data received and block it when detected.
Optimization strategies
Leverage ISP data for targeting: Utilise ISP data to refine your audience targeting. This ensures that your ads are shown to users in regions with higher engagement and conversion rates, maximising the efficiency of your ad spend.
Monitor ISP performance: Regularly assess the performance of different ISPs in delivering your ads. Identify ISPs that consistently underperform and consider adjusting your bidding strategy or excluding them from your campaigns.
Optimise for Speed: Ensure that your landing pages are optimised for quick loading across various ISPs. This includes compressing images, leveraging browser caching, and using Content Delivery Networks (CDNs) to deliver content faster.
Conclusion
ISPs play a critical role in the success of click and conversion ad campaigns. By leveraging ISP data for targeting, monitoring performance, implementing fraud detection features like ISP filters, and optimising for speed, you can significantly improve your campaign outcomes. Stay vigilant, adapt to the data insights, and ensure your ads reach the right audience in the best possible manner.
