Introduction to Traffic Insights
Traffic Insights is a powerful tool for real-time traffic analysis, providing a quick overview of key data points to facilitate fast and informed decision-making.
Activation
Traffic Insights is accessible through the Overview Reports. To enable this feature, follow these steps:
- Navigate to the Overview Reports section.
- Click the Edit Columns button.
- Toggle the Traffic Insights option to “On.”
Once activated, the Traffic Insights button becomes visible in reports. Clicking it opens a popup window with essential data for rapid analysis.
Key Features
Traffic Insights provides a comprehensive snapshot of traffic performance, including clicks, impressions, conversions, and events. Key features include:
- Fraud Distribution: A global summary of rejection reasons.
- Fraud Histogram: Hourly visualization of fraud distribution.
- Filter Group Histogram: Insights into filter group usage per hour.
- Device Overview: OS and browser distribution analysis.
- Country Distribution: Geographical breakdown of traffic.
- Language Distribution: Traffic segmentation by language.
- ISP Distribution: Insights into Internet Service Providers.
- Top IPs: Highlighting the most active IP addresses.
- Top Fingerprints: Key identifiers for unique traffic sources.
Traffic Insights equips users with the data they need for efficient monitoring and optimization of traffic performance.
